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The quest to curtail email littering

Sending email that litters recipients inboxes is bad. It lowers engagement and saps the goodwill people have with your product. Preventing these emails is a challenge, but one that pays off for your business over time. There are a few things you can do to help your product cut out email littering.

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Postmark product update: June 2016

We work on a lot of things at Postmark, but we don’t always do a good job telling you about our progress. Since we really see our customers as partners, this is something we want to get better at. So, starting with this post, I’m going to let you know a lot more frequently how we’re making Postmark better. Not all of the things we do are big features—some are related to performance and scaling, some are bug fixes, others help us provide better support for you. But we think you should know about all of it, because we’re in this together.

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Let’s stop email littering

We share roads, so it's easy to be disgusted when we see someone throw a piece of trash out of their car. Email inboxes are more personal, and it's harder to realize when our email campaigns clutter them with useless email. It might not be “technically spam” but we have to consider the consequences of every email we send.

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