Whether it’s measuring email opens and bounces or troubleshooting delivery issues, Postmark’s webhooks, analytics dashboard, and detailed activity logs have got you covered.
Each Stream’s activity feed gives you full access to the data you need including delivery events, bounces, opens, and clicks. By default, Postmark stores these insights for 45 days—and you can adjust the data retention time to your needs.
Postmark stores the full content and message history for every email for 45 days, and our Messages API makes it easy to retrieve the data you need. You can also adjust retention from 0 to 365 days with our Retention Add-on.
Not only can you track bounce, delivery, open, and click events—you can also use webhooks to simplify API calls, send tracking information back to your product, and share activity data (like complaints or subscription changes) with other platforms to keep a holistic view of customer activity.
Understanding what types of emails are bouncing, being marked as spam, or being blocked by an ISP makes it easy to know when an email was sent and what happened to it. On top of all the tracking info, in almost four years with Postmark, I can’t remember a single time an outage impacted our business.
In addition to storing the full content of your emails, Postmark also records when the receiving mail server accepted the email, whether there were any errors with recipients, and with open tracking enabled, when the email was read, by who, and from what email client and location.
Need to research the history of a specific email address? Maybe it’s bouncing? Maybe there are soft bounces like a full inbox? Maybe it’s a simple typo? Postmark organizes all of the history and activity for each email address so you can get the full story with minimal effort.
Postmark tracks an incredible amount of granular detail, but sometimes, it helps to see the high-level trends so you can work on improving open rates for your welcome emails or decrease bounces across the board. Send better emails with lessons learned from your Postmark dashboards.
Ever wondered if the open rate for your welcome emails is as good as your receipts? What if your comment notifications are bouncing or being reported as spam by your users? Postmark’s tags let you view reports for each set of emails in isolation so you you have the data you need to always improve your emails.
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