Best practices to ensure great delivery for your email: Part 3
The standard solution for a better reputation and improved delivery is to use a dedicated IP address so that you’re not sharing your reputation with any unsavory senders. While this makes sense on the surface, it’s also a means for ESP’s to retreat from their overall responsibility of delivery while charging customers more. For the vast majority of senders, a well-policed set of shared IPs can be significantly better.
Continue reading • Garrett Dimon wrote in Email delivery
