What is the list-unsubscribe header, and how does it work?
Required by anti-spam laws, the ability for a recipient to unsubscribe from a marketing list also creates a healthy relationship between you and your recipients. One way to make it even easier: adding a list-unsubscribe header to your emails →
Continue reading • Meredith Felton wrote in Email delivery
Google and Yahoo are turning what was once considered best practices for email authentication into mandatory requirements—and senders who don’t comply with the new requirements will start to see issues getting their emails delivered in 2024. If you want to make sure your emails keep making it to the inbox, follow these 5 steps.
Continue reading • Anna Ward wrote in Email delivery
Email plays a crucial role when running a Mastodon instance. For example, users will receive their signup confirmations or password reset links via email—and you need an SMTP server, because if those messages don’t make it to the inbox, your users will be stuck! We don’t want that to happen. And folks will want to know about new followers, too! You’ll have to make sure your Mastodon instance can send these emails fast and reliably—and you’ll need an SMTP server to make that happen.
Continue reading • Matt Reibach wrote in Engineering
Great support is a core part of what makes Postmark valuable—and because our team of email experts are talking to customers every day, they have the deepest insights about how we can improve the Postmark experience. Read about the influence Postmark support has on our product and the recent improvements we delivered in response to their ideas.
Continue reading • Bettina Specht wrote in Product news
This post highlights a project from a recent hackathon at ActiveCampaign. The project combines Postmark and AI tools to parse incoming messages and then analyze the message content.
Continue reading • Matt Reibach wrote in Engineering
