A few days ago I noticed a change in Twitter’s follow notification emails. I didn’t notice the change by viewing the email, but instead it was the drastically different “preheader” (that initial preview of text) in Gmail that made it obvious. While I think the new content is a big improvement, the way it displays in the preheader really messed me up.
Continue reading • Chris Nagele wrote in Email delivery
I talked a bit about From names in a previous post, and the importance of identifying yourself clearly. Well, today I received an email from a really wonderful vendor and partner, and I had absolutely, positively no idea it was from them.
Continue reading • Natalie Nagele wrote in Email delivery
When we first launched Postmark, the plan was to start small and grow naturally by listening to our customers. While we did start small, one aspect that was a must for the initial launch (even in private beta) was email authentication with DKIM and SPF. When it comes to reputation standards and preventing spoofing, DKIM is where it’s at.
Continue reading • Chris Nagele wrote in Email delivery
Last week we were troubleshooting a problem with a customer. For some reason, no matter what we tried, their emails were going directly to the spam folder in Yahoo. I tried replicating the email, from name, subject and everything else but each time it went to the Inbox. After lots of tests, we identified one difference: After we moved the image to their own domain, it went right to the inbox.
Continue reading • Chris Nagele wrote in Email delivery
In the not-so-distant past we used to do a lot of consulting work and specialized in social web applications (read: facebook-y stuff). One of the most common feature requests was always a way for a person to invite their entire address book to sign up for the new social network. There’s an obvious benefit here to a new application: get a ton of users in a single, easy step. But, unfortunately, there is an inherent flaw in this.
Continue reading • Natalie Nagele wrote in Email delivery
