I’m often reading emails from customers asking the same question: Why can you get my email to the inbox when I keep sending it to Spam. Well...because we’ve paid off the ISPs and they let us get right through (not, we wish). The true answer is complicated, but I’ll try to explain the various moving pieces here.
Continue reading • Natalie Nagele wrote in Email delivery
I was thinking after my last post, that there’s another common From name used by web apps. It’s becoming common to send certain emails from a person at a company, such as the founder, CEO, leader, etc. This has never been common in larger corporations, but the essence of many web apps is in the personal connection. We do this sometimes with our products. As the person charged with our product development, I’ve sent emails that I’ve signed personally, allowing our customer to reply directly to me, instead of a support email, generating a support ticket.
Continue reading • Natalie Nagele wrote in Email delivery
Transactional email doesn’t get as much attention from business owners as, say, their weekly newsletter. This isn’t good, and not just because we run Postmark. Transactional mail is your one-to-one communication with your customer, effectively building your relationship, more than any marketing email.
Continue reading • Natalie Nagele wrote in Email delivery
Ever since we started working on Postmark we decided we would have a cool REST API that uses simple JSON as transport. Being mostly web developers ourselves, we wanted to help people break away from the SMTP tyranny. As most people around, we hated SMTP — it’s an ancient protocol and its age shows... Now we have gone back to the SMTP roots and have provided an SMTP endpoint that you can use to send messages through Postmark. Simple as that — you configure your SMTP credentials and just start sending.
Continue reading • Chris Nagele wrote in Product news
Last week we launched our new bounces UI for Postmark. We significantly cleaned up the delivery issues page trying to both give you a better tool for visualizing bounces and spam complaints and introduce our new features: tags, bounce dumps, inactive bounces. We are proud with the user interface, but having a UI is not always the best thing you can do. What if you had in mind a different way to visualize delivery issues? What if you want to tightly integrate your application with Postmark and fetch and display bounces directly in your dashboard instead of requiring users to use the Postmark UI? Now you can do that!
Continue reading • Chris Nagele wrote in Product news
