Gmail’s recent inbox update has caused a lot of discussion and frustration in the email marketing community. Essentially, it places all marketing emails (or from Email Service Providers) into a new inbox called Promotions, out of view from the Gmail user’s Primary inbox. While this means less distraction in the inbox, it also means less engagement from the people who are receiving your emails.
Continue reading • Chris Nagele wrote in Email delivery
As many of our customers know, email delivery is the core of our business. A big part of ensuring that your emails get to the inbox is email authentication, such as DKIM and SPF. A recent change in Gmail/Google now requires that DKIM keys are at least 1024-bit in length. When Postmark first launched a few years ago, we started with 768-bit keys, which now results in Gmail showing DKIM as “weak” and displaying a “via” tag. Fortunately inbox rates are not affected.
Continue reading • Chris Nagele wrote in Product news
We’re happy to announce a big update for both of our official Ruby libraries: postmark 1.0 — Ruby developer’s little helper — and postmark-rails 0.5.0, specifically crafted for Ruby on Rails and ActionMailer.
Continue reading • Artem Chistyakov wrote in Product news
With Postmark, a day doesn’t go by that I don’t think to myself how simple it is to use it and how fast you can start sending emails.
Simple, easy, fast - three words which are our top priority goals. Achieving all three, especially sending emails fast comes with a price: reliability. From day one, our goal has been to deliver email to you reliably. Losing emails or emails not reaching your inbox has never been an option.
We have been working very hard to maintain this. My main goal today is to share with you what I do, as a tester, to make sure Postmark is doing its job.
Continue reading • Igor Balos wrote in Engineering
It’s not unusual to have a flashback to the Netscape Navigator 4 and Internet Explorer 5 days when working on an HTML email. The quality of rendering engines is totally inconsistent, most modern development techniques are unavailable, and even images – an essential element of many emails – are turned off by default in many clients. This can feel like 1998, but the web development community has learned a lot since then. Strategies like progressive enhancement and modern tools like Litmus can help us build HTML emails suited for today’s Babylon of inconsistent desktop clients, various web clients, tablets, smartphones, and high resolution displays.
Last month we decided to start sending educational emails to new Beanstalk customers to familiarize them with our features. The plan was to send a total of three emails with a set interval between them. After designing these emails I decided to explain my process and go through the tools and techniques I used
Continue reading • Eugene Fedorenko wrote in Email delivery
