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Open Tracking Comes to Wordpress

Today we gave some love to our Wordpress plugin so that it supports Open Tracking. Enabling the tracking feature couldn’t be easier. If you open your Wordpress administration screen you should see that “Postmark Approved Wordpress Plugin” is asking to be updated. You can use Wordpress’s built-in update feature to download and install the latest version. You can also manually download the updated plugin here.

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Open tracking is (finally) here!

We’re incredibly excited to announce open tracking. This launch has been a combined effort of months of work from Milan, Eugene, Artem and Igor. We’ve had it in Beta internally for several weeks and know you’re going to love it.

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The Postmark Statistics API

The Postmark web app is full of great information about the emails you send and process. You can view emails sent, processed, bounced and even filter by tag and by date range. We also have weekly digests, showing combined statistics for each week per server. But what if you wanted to get these statistics into your own application? We’ve already made some huge leaps in our API when we launched endpoints for Messages, Servers and Sender Signatures.

Today, after a lot of work by Milan and the rest of the team, we’re launching the Stats API. This new endpoint will allow you to build statistics information directly into your own applications. Let’s cover some of the awesome things you can do with it.

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Build a CSV of bounced emails using the Postmark API

If you send emails, it makes sense that you would want to analyze which email addresses are bouncing. Postmark has a few ways that you can get this information. You can view the information in the Activity section of the website. You can set up a bounce hook so that Postmark will send a POST request to your web server every time we process a bounce. Additionally, you can use our API endpoints to retrieve the data. With this post, I’ll provide a simple example using Ruby to retrieve bounces using the API and saving the data to a CSV.

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