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Enable Open Tracking for an entire server

When we launched open tracking, we created two ways to enable tracking on emails. You could either enable it with a field in your messages or enable it for a specific tag. While this works for most cases, it still takes some effort. We wanted to make it incredibly easy to start tracking opens in your emails, so today we launched open tracking per server. Now, with the click of a button, you can automatically enable open tracking on all HTML emails sent through a server.

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Postmark + Sendwithus: A/B testing, templates and segmentation

Managing your email templates in your source code can be a pain. Each time you update content either a developer is needed, a deployment is required or both. There’s a better way and it’s much easier than you think.

Today, Sendwithus announced integration with Postmark, allowing you to edit templates, A/B test content and segment your recipients without ever needing to touch code or deploy.

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A Collection of Inbound Updates

Before today, the Postmark Inbound processor would parse the html and text bodies of the incoming messages but it was up to the user to decide if this was a reply and what that reply text is. Today we’re introducing the StrippedTextReply field which will contain only the reply text of an Inbound message.

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