ARC, or Authenticated Received Chain, is a standard created in 2016 to help improve how DKIM and SPF results are passed from one mail server to the next during forwarding. When messages are passed to intermediaries like mailing lists or email account forwarding, DKIM and SPF can break. ARC aims to fix this.
Continue reading • Chris Nagele wrote in Email delivery
Bounce handling has been around for a long time and it basically means “stop sending mail to addresses that bounce.” Applications can improve bounce handling by taking this idea a step further to “if an email address bounces, don’t just ignore it, do something about it!”
Continue reading • Shane Rice wrote in Email delivery
When a user opts out or unsubscribes from your emails, you should never follow up with a confirmation email letting them know you will not email them again. What will ultimately happen is the user will be completely turned off and mark your “Unsubscribe Confirmation Email” as spam.
Continue reading • Dana Chaby wrote in Email delivery
There are two things that set Postmark apart from the competition: delivery and support. We just invested heavily in our customer support home page making it easier than ever to find answers or reach out and get in touch.
Continue reading • Garrett Dimon wrote in Product news
Many factors influence email delivery for your domain. The content of each message is important but equally as important is how people engage with email from your domain. A key signal for your domain's engagement is your bounce rate. Most inbox providers interpret a high bounce rate from a domain as low-quality sending behavior. No one can engage with an email that bounces, and it makes sense they would see bounces as a key factor in a domain’s sending reputation. If someone buys a list from a 3rd party, have a service that’s prone to abuse, or low-quality registrations, they’re going to generate a lot of bounces. And that can hurt your sending reputation.
Continue reading • Shane Rice wrote in Email delivery
