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Filtering changes at Gmail

In the past couple of weeks, we’ve seen multiple customers report that their messages to Gmail/GSuite recipients are suddenly delayed, ending up in the spam folder, or just missing entirely.

Google publicly confirms they've made widespread changes to substantially increase spam blocking, which were rolled out at the end of January. I've been personally tracking and testing these cases affected by the changes, and here’s what I know so far.

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How to send and track the status of email using Python and the Postmark API

Like many cloud developers, I have been creating several new apps using Python. The beauty of Python is in its visual simplicity and the many powerful libraries that abstract essential functions like JSON encoding and sending HTTP requests. Postmark's API allows us to send emails with very few lines of code, and it also allows us to track the status of those email operations. In this blog post, I'll be showing the steps to take to get that going.

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Feature announcement: easier template management across environments

A few months ago we started a journey to improve everything about Postmark’s email templates. We did a bunch of calls with customers to understand exactly how templates are being used, and what your biggest pain points are. We started our improvements with some quick wins: a better page layout, the ability to manage template aliases from the UI, and an easy way to find the template you’re looking for.

Those improvements all laid the groundwork for our first major change to templates, which we’re happy to announce today.

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How to process generated email addresses with G Suite (Google Apps) and Postmark

Generated email addresses are a great way to make your SaaS product a lot more convenient to use. In this post, I’ll show you how we use G Suite (formerly Google Apps) and Postmark to process generated emails. While this tutorial highlights how we use this technique for issue tracking, generated email addresses could be used to update anything in your SaaS product.

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How to check your sending IP reputation

The sending reputation (or "level of trust") of an IP address greatly influences your messages' deliverability in that it directly influences connection-level blocks and sending delays. In other words, a good IP reputation means less bounces and faster delivery.

That's because the IP represents your sending environment, and knowledge about other senders and messages using that same sending environment allows receivers to make upfront assumptions about the quality of your mail too. So how can you tell if your email provider is following best practices for your deliverability?

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